Fitness Park
Fitness Park is a French chain of gyms offering competitively priced memberships, accessible 24/7. It stands out for its modern equipment, wide range of group classes and customer experience-oriented approach. With over 200 clubs in France, Fitness Park targets a wide audience, from beginners to advanced athletes, in a friendly, flexible environment.
Summary
Fitness Park wanted to stand out in a highly competitive market by strengthening its online presence and attracting new customers. The advertising campaign aimed to showcase its new concept in an immersive video capsule. To capture attention and make people want to sign up!
Challenge
Our main challenge was to authentically convey the sensations of the concept. To achieve this, we integrated staged scenes within a real sports session. This approach required careful management of actors’ rotations to maintain their energy, selecting exercises that balanced aesthetics and immersion, and choosing the right equipment to optimize filming.
Solutions
To succeed, we invested significant time in preparation, collaborating closely with two official Fitness Park trainers to design a session that would facilitate the shooting. Our creative team developed a detailed shot list, and we conducted a prep-session with a small group of participants. The final film is now featured on Fitness Park's website and displayed on digital screens across its 150+ gyms.
The “Burning Park” concept has become a flagship, with many users subscribing to the program, sometimes focusing solely on this workout.
