Glitch Beauty

Glitch Beauty is a make-up brand founded by professional make-up artist Marion Caméléon. She offers high-performance, vegan products that celebrate atypicality and encourage everyone to express their singularity.

Summary

Launched in 2024, Glitch Beauty is supported by the Social Killers agency in the development of an innovative social media strategy. Between ARGs and original content, we created over 70 original contents distributed on the brand's Instagram and TikTok pages (+40k subscribers) as well as those of its founder Marion Caméléon (+700k subscribers).

Challenge

Creating original content for a daily publication on TikTok and Instagram is a challenge in many ways. With only one shoot day per month, we have to organize and plan the shoot very precisely. We work closely with the Social Killers team to understand all the content ideas that need to be organized on the day of the shoot. After preparation time, cast and crew know exactly what to do and when to do it. Another challenge concerns post-production. We have to edit content as we go along, every week.

Solutions

After 6 months of collaboration, +2 new collections, +70 original contents, +15 models, +10M views and +300k likes, we're satisfied with the organization and automatisms we've established with the creative agency and the brand. Everything runs smoothly, and the team is great to work with! We're excited about the future.