Karmine Corp

Karmine Corp (KC) is a French esport team founded in 2020 by Kameto and Prime. It quickly established itself as a reference in League of Legends, winning several European Masters titles. The team has also expanded into other games such as Rocket League and Valorant. Thanks to an ultra-faithful community that is also the largest in the world, KC has become an unmissable esport phenomenon.
Summary
For the launch of its new Valorant Bundle (in-game digital object), Karmine Corp was looking to create a comedy video featuring Kameto, the co-founder, and Kotei, his right-hand man.
The comedy video was part of a series of club announcements for the 2025 season. The video was broadcast on Kameto's Twitch channel to +100k viewers. It is now available on YouTube and has reached +50k views.
Challenge
Preparation time was the challenge. With only 5 days to go, we had to be ready. Working with KC's content team, we developed the script in 48 hours, then had 3 days to prepare the shoot: shot list, technical equipment, technical crew, dialogue, set design - everything was rushed, in a good way.
Solutions
Excellent communication with all team members was the key factor in the success of this project. Between the KC team, the technical team, the artistic team and the team of production managers, everything went smoothly. We were all pulling in the same direction towards the same goal. The excitement of the big announcement helped. We knew this video would be seen, and we worked for it. It also helps to understand what's at stake. As avid gamers, our founders love e-sports, and their passion for the sport has been well embraced by the team.

